Brand and Marketing Manager
Digital Marketer MS Office Suite Canva/Adobe Photoshop Communications
Bachelor’s degree in Marketing or related field and/or 1 - 3 years digital marketing / public relations/social media management experience
Previous work experience (1- 4years) at similar positions is required with the ability to transfer the acquired experience to related or similar working tasks in the new business environment. Experience in a marketing agency or corporate marketing department is preferable.
Skills: strong communication (oral and written), organizing/planning, managerial skills, analytical, adaptation to change, decision making, problem solving, initiative, innovation and creativity, risk taking, people management skills, interpersonal skills
Expertise: strategic marketing; digital/internet/mobile marketing; ATL, BTL, CSR, direct marketing and other communication channels;
PR skills; advertising and media parameters; P&L analysis; familiarity with the laws, rules and regulations around Advertising in Nigeria
Standard Proficiency in basic applications is expected: MS Office - Word, PowerPoint, Xcel, Acrobat Reader, etc. Strong knowledge of social media platforms and online review management tools is desired. Ability to use Canva/Adobe Photoshop is a huge plus.
Demonstrating excellent oral and written communication, editing, and proofreading skills.
Job roles include the following but are not limited to:
Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
Building brand awareness and increasing brand value and profitability.
Ensuring that messaging and marketing activities are aligned with brand and company values
Developing, implementing, overseeing, and tracking the company social media strategy in order to raise brand awareness, strengthen marketing efforts, and boost sales.
Setting and defining social media KPIs
Monitoring SEO and user engagement and suggest content optimization
Planning and executing commercial ads including photo and video shoots
Managing influencer marketing to generate conversions
Suggesting and implementing new features useful in the development of brand awareness such as promotions and competitions
Staying up to date with current technologies and trends on social media, design tools and applications
Managing the budget on sponsored ad and Google Ads campaigns
Measuring and reporting to management on the success of all marketing and social media campaigns
Composing content for periodic newsletters, bulk email and sms marketing
Researching and analyzing consumer behavior, market trends and competitor activity.
Developing and implementing strategies that resonate with the target market.